Six ways to wear the same story
Each concept below is a complete, self-contained mockup of the Northman promotional site & shop — same real products and heritage, six distinct design languages spanning premium, clean, tartan, and rock ’n’ roll.
The international face of Dellenkilten — a Swedish tartan that tells how the Scandinavians travelled, raided and later settled in Scotland. Six concept directions for the new site, below.
Each concept below is a complete, self-contained mockup of the Northman promotional site & shop — same real products and heritage, six distinct design languages spanning premium, clean, tartan, and rock ’n’ roll.